Dec 8, 2021

2 min read

Donegal’s Content Llama raises €2.5m investment to Fuel Growth

Content Lllama Logo

WestBIC client and global technology leader accelerates their growth phase having secured €2.5 million in investment, to create 20 new jobs and to foster international expansion in 2022. Kelly affirms “Bringing great solutions to global retailers is what we have set out to do, and this investment gives us the financial bandwidth execute on that vision”.

The data technology company was founded in 2019 by Karina Kelly and Joleen Looney, with an aim to bridge the product content gap between retailers and suppliers. The platform automates the collection, configuration and delivery of product content for eCommerce retailers.

Karina Kelly expressed “Content Llama worked with WestBIC from the very beginning of our founder journey. The advice and support given around Enterprise Ireland investment opportunities and applications was best in class. The team were an absolute pleasure to work with and the help given was very hands-on. This support really propelled the speed of our journey and for sure helped us get to where we are now.”

The company collaborates with over 3,600 global brands to configure content at scale for clients including Walmart, Lifestyle Sports and L’Oreal, to mention a few. The global team of 42 employees include 16 in Ireland and the remaining spread across Ukraine, Portugal, the Netherlands, South Africa and Spain, with a vision to grow.

The funding round was led by Elkstone Partners and the Western Development Commission. Content Llama has also been supported by Enterprise Ireland through the New Frontiers Programme, and by securing HPSU funding.

Content Llama increases efficiency for online retailers by disrupting the marketplace and replacing obsolete manual systems. Elkstone’s Venture Analyst Kate Fullen commented “With a global problem at hand and the global ambition to match it, the future for Content Llama is hugely promising.” The female founded company is one to watch as the eCommerce retail space changes beyond return.

Kelly advises “The start-up journey is always a longer road than you think it will be, so it is vital to know who can help you along the journey and at what stages. Organisations such as WestBIC are there to help and it is a really good use of your time in the early days to learn more about these supports so that you can lean in to the right ones at the right times.”